At Lennox McKinlay we offer ‘THE COMPLETE SOLUTION’: from initial ideas and creative brainstorming, right through to print management on press. Working seamlessly with customers and other parties across the entire industry, we offer a level of project integration that traditional ‘standalone’ creative operations simply cannot match.
Time and time again, we’ve delivered where others have failed: successfully integrating and coordinating all the key stages, without ever blurring the all-important borders between the very different disciplines involved. This approach offers marked improvements in terms of response, print quality, and value-for-money.
Design lies at the heart of strong brand values, consumer indentication with products, and all effective marketing.
But what sets us apart from regular design 'agencies' and brand 'consultants' is not the marketing jargon, the slickness of our pitches, or any other form of 'being better at the same'.Our speciality is simple. By marrying our design flair to the technical requirements of packaging, print and electronic media, we reduce the time and money associated with using multiple providers - one for each stage of your project.
This offers marketers and packaging buyers a valuable blend of advantages - resulting from the seamless integration of all developmental stages.
- Design concepts are fully tailored to the reproduction medium
- Packaging designs utilise unrivaled pack format awareness
- Project management is simplified via design/prepress/print integration
- Streamlining removes wasted time and money
- Control and accountability is delivered from a single point of contact
Lennox McKinlay is both a key reprographics supplier and an independent brand-centred creative engine:
Our approach is always to
keep the creative and the practical apart - just as they
should be - until it is time to resolve any issues: all
managed in-house and thereby avoiding the need for any
subsequent compromise, delay or reworking of designs.
Of course, there are cost benefits too in our
overseeing of all the stages of a
project.
Integration allows Lennox McKinlay to be
more competitive - just as it should be when things are
streamlined!
Our designer created the colour variations-on-a-theme that you see to the left: Boots instructed a few changes, including replacing the lily imagery with a more abstract image (developed by our designer from her own photographic work); and the job was completed, well within deadlines.
Final repro was also produced in-house in close liaison with the printer.
©opyright Lennox-McKinlay Ltd 2006. All rights reserved.